Shop by Journey
One Wardrobe, Five Journeys.
The Destination Wedding Edit
For the wedding you're flying across the country for.
The Journey
Sundowner
Fluid drapes and solid dresses made for the golden hour — the beach, the terrace, the photograph you'll keep forever.
Comfortable enough to travel in, beautiful enough to be remembered in.
Why we exist
We didn't invent a category. We noticed one.
Over 15 years designing for our clients, we saw the same thing again and again — women building entire wardrobes around their vacations and destination weddings. Wanting pieces that are comfortable, that pack light, that can be worn more ways than one.
— Shradha Rathi Jain, Founder
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Trusted by 1000+
Women Owned
Made in India
Everyday, elevated
In Transit — From Home to The Gate
Complete the journey
The Travel Edit
Signature-print pouches, totes & travel accessories — pack a little more of Blue Violet. Coming soon.
Everyday, elevated
15 years of Relationships
Visit us
The Kolkata flagship.
Appointment-led styling, trousseau & destination-wedding consultations with Shradha and the team.
P-118 CIT Road, Scheme VIM, Phoolbagan, Kolkata 700054
Join the journey